Bengies Barbershop is a classic, friendly spot for men's grooming needs. They offer haircuts, beard trims, hot shaves, and more. The barbers are experienced and attentive, ensuring a quality experience for all customers.
The rebranding project for Bengie’s studios was a collaborative effort between our team and their staff. We started by conducting a comprehensive analysis of their existing brand identity, including their logo, color scheme, messaging, and overall aesthetic. Based on our findings, we recommended a fresh and modern look that would appeal to their target audience while still maintaining their unique character.
We worked closely with Bengie’s studios to create a new logo and color palette that captured the essence of their brand. The new logo was simple yet striking, The color palette we developed was a combination of vibrant red and blue tones that conveyed a sense of passion and change.
In addition to the new logo and color palette, we also created a comprehensive branding guide that outlined the guidelines for the use of the new branding elements. This included instructions on the proper use of the logo, typography, color palette, and other visual elements across all their marketing materials.
Once the branding guide was established, we moved on to designing and printing marketing materials to promote Bengie’s studios’ services. This included business cards, flyers, posters, and other promotional materials that were distributed throughout the city of Worcester. Our goal was to create visually appealing and informative marketing materials that would attract new customers and retain existing ones.
In the end, the rebranding project was a great success. Bengie’s studios saw an increase in foot traffic and overall sales as a result of the new branding and marketing efforts. We were thrilled to have been a part of this project and look forward to working with them on future initiatives.